Netvibes is my preferred RSS reader. I’m not really a user of their fancy, shiny widgets so much as I just read my regular old blogs on there. I like having tabs so I can organize the feeds by subject matter, etc. I like how you can drag and drop things to move them around. I like how I can view an entry *on* the web page in my netvibes window. There is now some kind of social component to the site that I have never paid one bit of attention to. But recently I saw this entry on the Netvibes blog I found extremely troubling. The subject heading is, “This way girls!” If I may just quote the beginning of that entry:
Hey girls, now let’s talk serious! You might feel left out from the widgetosphere but you’re wrong. A lot of things are changing in the crazy world of Netvibes…..Thanks to our editorial team you can now get the latest news automatically updated from your favourite feminine websites by installing their widgets.
They go on to tell us about some new widgets we can put up on our Netvibes page from Glamour, Marie Claire, Hint Fashion Magazine….
What I’m wondering is, seriously, NO ONE at Netvibes thought, “hey, is this post might not be a good idea?” before they put that up there? Why are they addressing their female users as “girls”? What’s with the patronizing writing? (”hey girls let’s get serious”? - I didn’t realize we weren’t serious.) Also, I can appreciate that plenty of women are interested in a widget feed gadget thing from Cosmo. I, however, am not, and frankly I’m insulted by the implication that all, or even most women would care about one thing, be it fashion, make-up, whatever. Also, as one person who commented on that post pointed out, it also implies that women might be dissatisfied with the widgets currently offered, when in fact there’s a pretty wide range of topics covered, including feeds from about a billion different news sources, calendar widgets, mail, social networking sites, etc. I’m sorry, but is that New York Times World News feed just for men? Would I perhaps be more interested in the New York Times feed on weight loss because I am a woman?
You know, and I just noticed, all the comments to the effect of “this post is offensive” have been deleted, including my own comment, which is why I feel I can rant about it here. That’s fine and all - it’s your blog. I would delete people’s comments off here if I didn’t like them because it’s my space and I can do that. I would say most of those comments were pretty well thought out and very articulate. I didn’t see anything along the lines of “OMG YOU GUYS SUCK.” So what’s with the lack of dialogue, Netvibes?
There’s a comment from Diane, who is apparently a Netvibes person, who says (typos hers not mine), “This post is just one among a serie of others that will soon be published on various subjects (such as : sports, video games….) The aim of this is to promote our content, not to share ou opinions on life or any ideology with our users.” First of all, regardless of intention, this is still a really ill-conceived entry to post on your company’s blog. Second of all, posts for “fans of sports” and “fans of video games” are aimed at people who all have those interests. Women do not all share the same interests. Shockingly, I can be a woman and be interested in make-up AND video games. Or just make-up. Or just video games. And you know, that’s okay.